When asked about rival automakers, which ones come to mind?
Toyota vs. Honda?
Ford vs. Chevy?
Maybe even Lamborghini vs. Ferrari?
Well, it’s time to consider a new one: BMW vs. Tesla. Specifically, the BMW iX vs. the Tesla Model X.
Tesla overtook BMW as the United States’ top-selling luxury brand in 2022, according to estimates by the Automotive News Research & Data Center. The iX and Model X are these brands’ electric SUVs, the most sought-after body style today. Add these models’ comparable prices, specifications, and features to the mix, and you have the recipe for a fascinating competition.
So, which is better – the new 2024 BMW iX or 2023 Tesla Model X? Let’s find out.
Price
Winner – 2024 BMW iX
It costs more to get into a new Tesla Model X than a BMW iX. Each model has two trim levels, and the iX xDrive50 base’s starting MSRP is $11,390 less than the Model X’s entry price. The Model X’s premium trim level, the Plaid version, starts a shade lower in price than the iX M60 upper trim. However, additional costs for features like Autopilot and charging equipment on the Plaid make the apples-to-apples pricing comparison close to even. The iX also has better purchase incentives, with monthly lease payments potentially costing several hundred dollars less than the Model X.
2024 BMW iX Charging At Home
Performance
Winner – 2023 Tesla Model X
If you’re looking to win a drag race, or one across the country, the 2023 Tesla Model X is the way to go. The Model X’s 0-60 miles per hour times are 2.5 and 3.8 seconds respectively. The iX models clock in at 3.6 and 4.4 seconds. The Model X also has longer battery range EPA estimates, and the Plaid version’s horsepower reaches an incredible 1,020.
BMW iX & Tesla Model X Trim Level Specifications
| 2024 BMW iX xDrive50 | VS | 2023 Tesla Model X |
| $87,100 | MSRP | $98,490 |
| Dual Motor All-Wheel Drive | Drive Type | Dual Motor All-Wheel Drive |
| 516 | Horsepower | 670 |
| 4.4 seconds | 0-60 Time | 3.8 seconds |
| Up to 307 miles | Range | Up to 348 miles |
| Standard | Sunroof | Not Available |
| Standard | Android Auto | Not Available |
| Standard | Apple CarPlay | Not Available |
| Standard | Amazon Alexa | Not Available |
| Up to 5 | Seating Capacity | Up to 7 |
| 195 inches | Length* | 198.3 inches |
| 77.9 cu ft | Cargo Capacity* | 88 cu ft. |
| 41.5/40.2 inches | Front Row Head/Leg Room* | 41.7/41.1 inches |
| 41.5/38.9 inches | Second Row Head/Leg Room* | 41/38.7 inches |
*Same on other trim levels.
| 2024 BMW iX M60 | VS | 2023 Tesla Model X Plaid |
| $111,500 | MSRP | $108,490 |
| Dual Motor All-Wheel Drive | Drive Type | Tri Motor All Wheel Drive |
| 610 | Horsepower | 1,020 |
| 3.6 seconds | 0-60 Time | 2.5 seconds |
| Up to 296 miles | Range | Up to 333 miles |
| 9 | Exterior Colors | 6 |
| 30-speaker Bowers & Wilkins | Audio | 22 speakers |
| Standard | Post-Collision Safety System | Not Available |
| Standard | 12 Months of Provided Satellite Radio Service | Not Available |
| Up to 5 | Seating Capacity | Up to 6 |
Features
Winner – 2024 BMW iX
The 2024 BMW iX tops the 2023 Tesla Model X in terms of comfort and safety features. The inside of an iX offers a more luxurious environment. For starters, mobile app connectivity via Apple CarPlay and Android Auto is not available on either Model X trim level. On the iX, they come standard. The Model X does not have a sunroof. The iX xDrive50 includes a panoramic sunroof, with the M60 featuring an electrochromic shading one. Audio feature advantages in the iX include a powerful 30-speaker Bowers & Wilkins system on the M60, and a year of complimentary satellite radio service on both trims. The iX’s riding experience is more comfortable than the Model X, particularly when traveling along bumpy terrain, because of its higher ground clearance (8.8 inches vs. 8.1 inches). The Model X and iX are packed with safety features, but the iX has more standard ones like traffic-sign recognition and hands-free parking assist.
2024 BMW iX Interior
Overall Winner – 2024 BMW iX
With a more luxurious ride and less luxurious price tag, the 2024 BMW iX beats the 2023 Tesla Model X. Not every buyer is the same, however, and the Model X’s power and range advantages are undeniable. It’s also important to note that if you need to transport a large group, the Model X can seat a few more people. Chances are you’ll like either electric SUV. We just think you’ll like the iX more.
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